Fake Steve Jobs vs. AT&T

Newsweek columnist Daniel Lyons, writing as Fake Steve Jobs, brings this rant (NSFW) about how AT&T is doing everything exactly wrong when it comes to their 3G network, by comparing the iPhone to Meet the Beatles:

Sales were crazy. I mean nuts. The thing was a huge smash hit. By April, twelve weeks after that album came out, the Beatles had the top five spots on the Billboard chart.

Now there was a lot of demand for that record — so much that the plant that printed the records could not keep up. Now here’s the lesson. Do you think the guys who were running Capitol Records said, Gee whiz, the kids are buying up this record at such a crazy pace that our printing plant can’t keep up — we’d better find a way to slow things down. Maybe we can create an incentive that would discourage people from buying the record. Do you think they said that? No, they did not. What they did was, they went out and found another printing plant. And another one and another one, until they could make as many records as people wanted.

…and he’s right.

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