My friend Jeff Foley, a former engineer now working in marketing, has started a blog, humorously titled, “The Dark Side: An Engineer’s Guide to Marketing“, designed to give engineers an insight into the how and why of the marketing departments they have to work with.
For instance, today’s post discusses “positioning statements”:
An off-the-cuff example: “For engineers with limited marketing experience, The Dark Side is an informal blog that discusses abstract marketing concepts in concrete, engineering-friendly terms so you can learn how to work with your own marketing department.”
Check it out; Jeff’s own background, straddling two worlds, leaves him readily able to explain what exactly it is that those suits are doing.
Posted in Business |
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